Wednesday, January 06, 2010

Richard Branson and his Carbon War Room

Industrialist visionary Richard Branson, left, has launched the Carbon War Room, a Washington, D.C.-based corporate think tank designed to create and promote the best ways to cut carbon in corporate sectors ranging from aviation to shipping to construction. It's a global-warming remedy by business for business. Branson is initially targeting global marine shipping. Each year, about 100,000 ships contribute some 1.3 billion tons of CO2 to the atmosphere, about 3% of global carbon emissions. The think tank estimates that about 20,000 of the biggest and most polluting ships contribute about half the carbon emitted by the industry as a whole.

They believe that the best solution in the case of shipping may be as simple as installing scrubbers. Is Branson getting into the business of providing scrubbers for ships? Older and more polluting ships will need to be replaced by models that are more efficient. Or is he getting into producing more efficient ships? Branson is already in the air travel business and is already looking into alternative fuels that could reduce carbon emitted by planes. If more people start taking ships and Branson also gets into the carbon dioxide trading business, he could do good and make lots of money. (Time/CNN, 12/31/10)

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